Hi There! Welcome home.
Had a rough day? No worries, I ordered your favourite food and some tea you ‘might also like’. Oh.. and btw, you can host that dinner next week without decreasing your credit-worthiness!
Echo is a 9-inch talkative black cylinder tucked into the wall connecting your kitchen with your living room. Her gentle voice softens hard realities and saves your eyes from tireless screen fetishism. She is interfaceless, yet always available.
Echo is the proxy you need to function. To prioritize. To optimize. To reduce risk in a world where offloading cognitive overhead of life management has become normalized. You feel comforted by the delegation of choice. You feel secure.
Reality by Proxy speculates on the ”smart-home” made omnipotent through the linguistic interface called Amazon Echo. As it feeds its users with a simulated sense of self, it manufactures user conduct by optimizing attention power. Home —intimacy— is rendered a hyper-personalized, yet homogenous user-experience-platform.
Exhibited during the Graduation show of the Sandberg Instituut 2015.
Exhibited at Neverneverland Amsterdam 2016